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Research papers

Eve-olution: Why women rule the web

This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica
Companies: KANTAR TNS Malaysia, Yahoo!
October 26, 2011
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Citation

Brilot et al. (2011a, October 26). Eve-olution: Why women rule the web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eve-olution-why-women-rule-the-web


Research papers

Advertising integration study

The emergence of search marketing in recent years has not only yielded another channel for online advertising, but also another means of measuring users' engagement with a brand.This case study examines the particular interaction between display...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Taylor Schreiner
Company: Yahoo!
June 20, 2005
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Citation

Schreiner, T. (2005a, June 20). Advertising integration study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-integration-study


Research papers

Surfing the learning curve

The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Philippe Guillanton, James Burckhardt
Company: Yahoo!
June 15, 1998
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Citation

Guillanton and Burckhardt (1998a, June 15). Surfing the learning curve. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/surfing-the-learning-curve